my toad® App is for you!
Students with ADHD
Adult Professionals
School demands executive function at every turn — starting assignments, managing deadlines, juggling multiple subjects, and regulating the anxiety that arrives when it all piles up. The gap between knowing what needs to be done and actually doing it can feel impossibly wide.
My TOAD® App bridges that gap. Brain Dump lets students unload everything on their mind while Coach TJ trains the user to sort those thoughts into priorities — answering the question, "What do I do first?" The QUICK/NOW/LATER task system removes the paralysis of prioritization. And Coach TJ walks through complex assignments one step at a time, without ever making a student feel bad for needing guidance.
Adult Professionals
Adult Professionals
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Balancing a career, a household, and (in many cases) a family is demanding for anyone. When your brain struggles with task initiation, time blindness, and cognitive overload, the weight of competing demands can feel relentless. The to-do list never ends, and the frustration of feeling behind at work and at home compounds every day.
My TOAD® App is the accountability partner that fits in your pocket. Master Calendar keeps work obligations and family commitments in one color-coded view so nothing falls through the cracks. 3-2B-Me sends three reminders around every important task so you actually start, not just intend to. And when the day goes sideways, Clean Slate helps you find the one thing that will make today feel like a win.
People with Traumatic Brain Injury (TBI)
Women Navigating Hormonal Cognitive Changes
A traumatic brain injury can disrupt the executive functioning systems that most people take for granted — planning, sequencing, working memory, initiation, and emotional regulation. The challenges are often invisible to others, which makes them feel even more isolating. Strategies that worked before the injury may no longer apply. What's needed is a new toolkit, designed for a brain that works differently now.
My TOAD® App provides that toolkit without overwhelming the user. Coach TJ offers step-by-step guidance through any task, one micro-step at a time. 3-2B-Me provides the external accountability structure that bridges the gap between intention and action. Brain Dump reduces the cognitive load of holding everything in working memory at once. And Lost and Found helps manage the physical-world disorganization that TBI so often creates.
Women Navigating Hormonal Cognitive Changes
Women Navigating Hormonal Cognitive Changes
The hormonal fluctuations of postpartum recovery, PMS, PMDD, perimenopause, menopause, and post-menopause can significantly impact executive functioning — affecting focus, memory, emotional regulation, and the ability to initiate and complete tasks. For many women, these changes arrive without warning and without adequate support. The brain fog is profound. The frustration is valid. And the feeling of not being able to keep up with things you used to manage easily is something no one should carry alone.
My TOAD® App offers tools that adapt to how you feel today, not how you felt last week. The daily check-in meets you where you are. Brain Dump captures what's in your head before it slips away. Coach TJ breaks tasks into the smallest possible step and never uses language that makes you feel worse. And on the hardest days, Clean Slate gives you permission to start with just one thing — because one thing is always enough.
Stay-at-Home Parents
Managing a household is a full-time job with no job description, no set hours, and no one keeping score but you. When executive functioning is also a challenge, the cognitive load of running a home — meals, schedules, appointments, school pickups, errands, and the thousand invisible tasks no one sees — can become genuinely overwhelming.
My TOAD® App was built with you in mind. The Lost and Found feature and Before I Leave checklist reduce the daily friction of misplaced items and forgotten things. Master Calendar color-codes family commitments so the whole picture is visible at once. And when you need support in a hard moment, SOS connects you to a real person and celebrates you for reaching out.
Seniors and Adults Managing Age-Related Cognitive Changes
As we age, some executive function skills naturally become more effortful — memory retrieval slows, multitasking becomes harder, and the organizational systems that used to feel automatic may need more external support. For seniors navigating age-related memory changes or mild cognitive impairment, the right tools can make a meaningful difference in daily independence and quality of life.
My TOAD® App is designed to be simple, supportive, and never patronizing. Lost and Found helps track where items are and where they belong — reducing the daily stress of misplaced essentials. Reminders and 3-2B-Me support medication management and appointment attendance. And Coach TJ provides calm, patient guidance through any task, at any pace, without judgment.
Welcome to My TOAD® App
What is MyTOAD® App?
I created My TOAD® App because I kept seeing the same pattern in my coaching practice: people who understood their challenges, who wanted to change, who were working hard — but who still couldn't bridge the gap between intention and follow-through on their own. The tools available to them were either too generic, too complicated, or simply not designed for the way their brains actually work. The result was cognitive friction at every turn — the invisible resistance that makes even simple tasks feel monumental. I want to reach more people with a reliable, personalized, affordable, and truly accessible way to build executive functioning skills — not just learn about them, but practice them every single day with real support. My app gives every user a tool that eliminates cognitive friction so they can set their goals and actually follow through on them with confidence and consistency.
At the center of My TOAD® App is Coach TJ, our AI coach. TJ is not a generic chatbot. TJ works with you in whatever mood you arrive in — meeting you exactly where you are emotionally, then holding you gently accountable as you move forward. On a low-energy day, TJ adjusts. On a productive day, TJ fuels your momentum. TJ escalates gently when you're stuck, steps back when you're on a roll, and celebrates each act of effort — including asking for help. The coaching philosophy is always the same: no shame, no pressure, just the right next step.
My objective is simple: help you set your goals and actually follow through on them. Not because you tried harder. Because you finally have the right support.
Discover Our Four EF Skill Suites
How is MyTOAD® App Organized?
MyTOAD® App is organized into four suites of tools, each targeting a key area of executive functioning. These suites work together to help you plan your day, stay organized, follow through on tasks, and minimize distractions—skills that benefit anyone, anytime.
Time Management Suite
My Tasks: QUICK /NOW / LATER
Three action-oriented categories that answer the question, "What do I do first?" without requiring the user to prioritize from scratch. QUICK is 5 minutes or less. NOW is urgent or due today. LATER can wait.
Use it: Add everything you need to do and let the categories do the prioritizing for you.
Why it helps: Reduces the decision fatigue that stops many brains before they even begin. One glance tells you exactly where to start..
Master Calendar
A unified calendar where tasks, events, and appointments all live together in one color-coded view. Anything you save with a due date automatically appears on the right day — no separate entry required. My TOAD® App can also import events directly from Apple Calendar, Google Calendar, Outlook, and Canvas so everything stays in one place.
Use it: Set a reminder for a doctor's visit or work deadline and see it in context with everything else on your plate.
Why it helps: Making time visual and concrete reduces the anxiety of not knowing what's coming — and helps brains that struggle with time as an abstract concept see the full picture at once.
Get Set Timer
A focused work timer for any task. Before you start, predict how long it will take. After you finish, see how close you were. Over time, this builds genuine time awareness — one of the most valuable EF skills to develop.
Use it: Set a 10-minute focused work block and see if reality matches your prediction.
Why it helps: Time blindness is one of the most common executive function challenges. This feature teaches time estimation in a low-pressure, experiential way.
Morning Check-In
Each morning, My TOAD® App gently asks how you are feeling — Good, Okay, or Struggling. Your answer shapes everything Coach TJ surfaces for you that day. A good morning might mean tackling a bigger task. A struggling morning means TJ starts with the smallest possible win and builds from there.
Use it: Open the app each morning and take 10 seconds to check in. Let TJ do the rest.
Why it helps: Mood profoundly affects executive function capacity. Acknowledging how you feel — instead of pushing past it — is the first step toward a productive day on your brain's terms.
Suite Benefit
Suite Benefit
Perfect for anyone who struggles to manage time, from kids learning routines to adults balancing multiple responsibilities.
Organization Suite
Brain Dump
Speak or type everything on your mind — no structure required. Coach TJ trains the user to sort those thoughts into priorities, answering the question, "What do I do first?" You review, adjust if you want, and add items to your task list in one tap.
Use it: Dump everything before a stressful morning or a big project and let TJ sort it out.
Why it helps: Working memory is limited. Externalizing thoughts reduces cognitive overload, quiets mental noise, and clears the runway for focused action.
Lost and Found and Before I Leave List
Track where items are, where they tend to go missing, and where they should live. Check essential items off a Before I Leave departure list before you walk out the door.
Use it: Log where you left your keys — and build the habit of always returning them to one place.
Why it helps: Executive function challenges affect the physical world, not just tasks. Misplaced items cause real daily stress and lost time. This feature builds organizational habits that reduce that friction.
Workspace
Suite Benefit
Suite Benefit
A distraction-free writing and working space inside the app. Draft an email, work through an assignment, or plan a project without switching apps and losing your focus. A live timer is available for those who find it helpful — and easy to ignore for those who don't.
Use it: Open Workspace when you need to write, think, or develop an idea without distractions.
Why it helps: Every app switch is an opportunity to get derailed. Keeping work inside one place protects the focus that takes so much effort to build.
Suite Benefit
Suite Benefit
Suite Benefit
Ideal for those who feel disorganized, helping kids build habits and adults regain control.
Accountability Suite
3-2B-Me
Three reminders around every task start — a heads-up before it begins, a nudge at the exact start time, and a follow-up check-in after. You set the intervals. Coach TJ sends the reminders.
Use it: Apply to any important task — homework, a work deadline, taking medication, or a phone call you keep avoiding.
Why it helps: Task initiation is the hardest moment for many brains. Three touchpoints are significantly more effective than one reminder at actually getting started.
SOS
One tap opens a breathing screen, then connects you to a trusted person on your support list. My TOAD® App provides a set of prefabricated messages to choose from — covering common situations like checking in on progress, asking for a nudge, or simply letting someone know you're working on something. This further reduces friction in the moments when composing even a short message can feel like too much. Reaching out is logged as an act of accountability — and earns you points.
Use it: When a moment feels overwhelming, reach out. Even just breathing through the screen is enough.
Why it helps: Social accountability is one of the most effective interventions for executive function challenges. My TOAD® App makes it frictionless — one tap, no composing, just connection.
Coach TJ
An AI coach who checks in with your mood each day and works with you exactly as you are — then holds you gently accountable as you move forward. TJ breaks every task into the smallest possible next step, escalates kindly if something sits untouched, and never uses shame or judgment. On a low-energy day, TJ meets you there. On a productive day, TJ fuels your momentum.
Use it: Open TJ whenever you feel stuck, overwhelmed, or unsure where to start. TJ is always there.
Why it helps: Mood profoundly shapes what feels possible. A coach who acknowledges where you are — and then moves forward with you — removes the cognitive friction that shame and pressure create.
Parent Portal
Parents have their own separate login and their own dashboard — showing their child's progress in numbers and mood data only, never task content or private conversations. Parents can send encouragement, suggest a task (framed as a suggestion, never an assignment), and receive a gentle alert if their child has been struggling for several days in a row. The parent portal is designed to promote the right balance of support and independence — keeping parents informed without enabling micromanagement. In future versions, this feature will expand to support collaboration between spouses and partners, coaches and athletes, and other meaningful accountability relationships.
Use it: As a parent, log in on your own device to see how your child is doing and send support when they need it most.
Why it helps: The most effective family accountability is warm, present, and appropriately boundaried. My TOAD® App builds that structure into the architecture of the app itself.
Suite Benefit
Suite Benefit
Great for anyone needing motivation, from children learning responsibility to seniors staying on task or working professionals who are navigating their work obligations.
dial in Suite
Ambient Noise
Rain, brown noise, a café, nature sounds, water, or quiet — choose a sound and play it in the background while you work or study. Available anywhere in the app, anytime you need it.
Use it: Choose a sound that helps you focus and let it run while you move through your tasks.
Why it helps: Consistent background sound reduces sensory distraction and helps the brain enter and sustain a focused state — especially in noisy or unpredictable environments.
Focus Sessions
A full immersive focus mode with a countdown timer and ambient sound selection. Before starting, predict how long the task will take. After finishing, compare your prediction to how long it actually took — building time awareness with every session.
Use it: Start a Focus Session whenever you need a dedicated, distraction-reduced work block with a clear beginning and end.
Why it helps: Open-ended work is hard to sustain. A defined start and end point makes effort feel achievable — and builds the habit of focused work in short, successful blocks.
Clean Slate
Suite Benefit
Suite Benefit
On a difficult day — when energy is low, motivation is absent, and the task list feels impossible — Clean Slate is there. It sets aside everything else and surfaces just one task, with the message: "Getting behind is not failing — let's find one place to restart." Nothing is ever deleted. Your tasks, streak, and points are always waiting when you're ready.
Use it: On the days when even opening the app feels like too much — this is where you start.
Why it helps: All-or-nothing thinking can make falling behind once feel like everything is ruined. Clean Slate breaks that pattern and makes re-entry feel possible, every single time.
Suite Benefit
Suite Benefit
Suite Benefit
Essential for those prone to distraction, offering focus tools for all life stages.
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